SERVICES

Healthcare Content &
Copywriting Services

Clinical and policy topics are complicated. But your healthcare content shouldn’t be. Let me help you present your message simply and strategically, so your audience can take the next step.

Contact me for an estimate.  Discounted rates are available for nonprofit organizations.

Thought Leadership for Healthcare Organizations

When you need a healthcare writer who can develop strategic thought leadership that elevates your brand identity and reputation, I can help. Over the past 30 years, I have written hundreds of cover stories, feature articles, blogs, case studies, white papers, and executive briefs for clients including academic medical centers, HIT companies, healthcare consulting firms, life science training providers, and other healthcare organizations.

  • ACOs and IDNs
  • Cybersecurity
  • Health equity
  • Health insurance and payers
  • Healthcare finance and revenue cycle
  • Healthcare policy and reform
  • HEOR
  • HIT, HIM, and analytics
  • Life sciences commercialization
  • MACRA
  • Pharmaceutical sales, training, and marketing
  • Physician leadership and alignment
  • Population health management and social determinants of health
  • Cancer
  • Cardiology
  • Endocrinology and diabetes care
  • Gastroenterology
  • Orthopedics and spine care
  • Neurology and neurosurgery
  • Pediatrics
  • Pulmonology and respiratory care
  • Rehabilitation
  • Surgery
  • Women’s health

Bylined Content for Top Healthcare Publications

As a former healthcare editor and insider, I know what differentiates high-value content for executive, clinical, and policy audiences from surface-level trend pieces. My ghostwritten and bylined work has appeared in dozens of healthcare publications.

Advances at Mass General
AHIMA Advantage
CAP Today
Costco Pharmacy Guide to Healthy Living
First Report Managed Care
FOCUS Magazine (Life Sciences Trainers & Educators Network)
Healthcare Business Today
Healthcare Cost Containment
Healthcare Executive (ACHE)
Health Data Management
HFM Magazine
HealthIT Answers
HIT Consultant
Integrated Healthcare Executive
Journal of AHIMA
Leadership Magazine (HFMA)
Managed Care Oncology Journal
Managed Healthcare Executive
MedCity News
Medical Economics
Medical Marketing & Media
Medicine on the Midway (The University of Chicago Biological Sciences Division)
Men’s Health
Pharmaceutical Executive
Physician Business Adviser
Physician Leadership Journal
PM360
Revenue Cycle Strategist
Rush Impact
Rush Orthopedics Journal
Rush Record
Spectrum (Society for Health Care Strategy and Market Development)
Strategic Financial Planning
University of Maryland Rounds
Urology Times

Healthcare Content Marketing & Optimization

If you’re introducing a new service line, launching a major fundraising initiative, or redesigning your website, my healthcare copywriting and content marketing services can help you reach the right audience.

I provide data-driven healthcare content optimization support to hospitals and other healthcare organizations. By integrating SEO audit findings with SME interviews and expert research, I help your organization differentiate your services to a wider audience.

Whether your brand voice is optimistic, authoritative, approachable, or inclusive, I can create optimized service line hubs, patient success stories, and other content that fits your brand voice without sacrificing accuracy.

  • Adolescent medicine
  • Bariatrics and weight loss surgery
  • Cancer
  • Clinical research
  • Diabetes
  • Digestive health
  • Emergency care and urgent care
  • Genomic testing
  • Geriatrics
  • Heart and vascular care
  • Orthopedics and spine care
  • LGBTQIA+ and transgender health
  • Men’s health
  • Neonatal care
  • Neurology and neurosurgery
  • Pediatrics
  • Plastic surgery
  • Primary care and preventive care
  • Pulmonology and respiratory care
  • Rehabilitation
  • Surgery
  • Transplant services
  • Women’s health

Health Policy Briefs & Reports

I help health policy organizations and foundations explain complex healthcare legislation and data in concise, easy-to-understand briefs and reports for policymakers and the public. After covering the healthcare industry for multiple audiences for three decades, I am not only fluent in the latest issues but also have the historical context to offer an informed and nuanced perspective.

I can provide healthcare writing and editing for projects such as:

  • Short policy backgrounders that summarize an issue and why it matters in accessible language
  • Issue briefs that synthesize evidence and highlight implementation strategies for legislators
  • Longer reports on topics like health coverage or health equity for legislative and academic audiences

If you need help converting evidence into actionable strategies for decision-makers, consider me as a resource.

  • 340B
  • ACA marketplace
  • ACOs and IDNs
  • Digital health
  • Health equity
  • Healthcare affordability
  • Healthcare reform
  • HIT
  • MACRA
  • Medicaid financing and eligibility
  • Medicare Advantage
  • PBMs
  • Population health management
  • Prescription drug pricing
  • Primary care and behavioral health access
  • Reproductive health
  • Rural health
  • Social determinants of health
  • Vaccination policy
  • Workforce issues

Healthcare Education & Training

I have developed more than 100 remote learning courses and webinars to help life science companies better navigate the healthcare market. With a strong grasp of healthcare writing and adult learning principles, I can effectively collaborate with SMEs to create healthcare education and training courses that develop competencies and reinforce organizational priorities.
  • ACOs
  • Biosimilars
  • Communication skills
  • Disease-state knowledge
  • Healthcare payers
  • HEOR
  • Hospital C-suite
  • Leadership
  • Legal and regulatory issues
  • MACRA
  • Managed care
  • Medical groups
  • Multichannel selling
  • Pharmacology
  • Population health
  • Risk contracting
  • Selling skills
  • Specialty pharmaceuticals
  • Value-based care models